Brand Audit in the Cognitive Black Box Era: Why Knowing How AI Evaluates You Matters More Than Changing It
In the GEO era, the core challenge for brands has shifted from 'how to get recommended by AI' to 'whether you know how AI evaluates you.' This article argues that audit thinking should replace optimization as the top strategic priority, and explains how Sougeo builds a brand AI cognition audit framework through verification, penetration, and benchmarking.
